Is social media really networking?

Networkers and recruiters pay attention, because this really applies to you. Social media is a good networking TOOL, but most people confuse it as being networking itself. There are many social media platforms right now, including Linkedin, Facebook and Twitter. In fact, the other day I got an email from Linkedin asking me to download their “Connected App” because apparently using this I can “network without the work”. Since when did clicking a few buttons and sending a few messages become networking?

Yet that is what a lot of confused people are doing out there right now. They are adding people on these social media platforms, sending them a couple of messages, and in their minds, they are busy NETWORKING. No, not really.

Here’s a little TEDx talk by Michael Goldberg about the Rediscovering Personal Networking, which I believe pretty much sums up what people forget as REAL networking.

Here’s a summary of some of the most important ideas from the talk:

1) Your “friends” on social media are not your real friends

He joked (maybe not a joke) that if you really wanted to know who your real friends are, send them all of the a message telling them that you need help moving to a new house. Only those who respond are your real friends. Everyone else should be “unfriended”.

2) Real relationships are built when networking is about them, not about you

He defined networking as “a proactive approach to meet people to learn with the prospect of helping them”. Not to sell your stuff, or pitch your ideas.

3) It’s okay to network only with people you actually like

Goldberg says that he only likes about a third of the people he meets, and he spends most of his time networking with them.

4) Strategic networking is about technique

Goldberg offers a technique that he summarises as PEEC (Profession, Expertise, Environment, Call to Action). By building a PEEC statement with a clear call to action, you are always prepared when doing strategic networking.