It all starts with your people

As an entrepreneur, starting a business with just one person (me!) and growing it to almost 50 people now, I can confirm one thing that’s always been talked about, and so true, is that people build businesses.

Not strategy, not product, not marketing. All these things are created as a result of your people.

Good people = good strategy

Good people = good product

Good people = good marketing

And the list goes on.

As the company grows, it becomes less about how good I am, and more about how good our people are. Because I can’t do and decide everything.

So if you can invest millions in product and marketing, you should and can invest in attracting the best people.